Idea Napkin No. 2

Me:  I am an aspiring Certified Personal Trainer and plan to be officially certified by March 2017. Some of my talents are weightlifting, boxing, basketball, teaching nutrition and fitness subjects, developing personal workout plans tailored to individual needs, leading a large group of people towards a specific goal, excellent communication skills, creative, and very personable.  I have been heavily involved with various fitness activities over the past 15 years such as being a trained lifeguard, training for exhibition boxing matches, coaching youth basketball, and being chosen as my squadron’s Physical Training Leader at 2 different bases.  I see this business being my primary means of income and livelihood.  I will be at the fitness center about 70-80 hours per week in the beginning to ensure that the business is being ran properly and customers are happy with the services provided.  Once I find a competent, trustworthy, and motivated manager then I may not need to be at the fitness center as often.  The business will be something that I will really enjoy and have a desire and passion to be involved in on a regular basis.  It will also give me the psychological freedom that I have been seeking for years by allowing me to make 100% of the decisions in my career and day to day life.

What am I offering to customers:  I am offering a fitness center in residential areas, which will offer classes such as yoga, palates, spin, turbo kickboxing, and callisthenic circuits that are easily accessible to the residents of the neighborhood.  There will be a free weights and various other pieces of equipment to accommodate the needs of those not interested in classes.  Most importantly, I am offering the type of fitness center that has not been seen in residential neighborhoods and gives the regular working class a very accommodating option to driving several miles to the nearest gym. In addition, temporary child care services will be offered while residents workout.  Personal training will also be offered to the residents along with a health food and drink bar.

Who am I offering it to:  The services will be directly offered Community Managers and not the actual residents because I would have to negotiate a fair price with the housing development in order to roll the cost of gym access into the HOA fees.  The services will be offered to the residents of housing developments in Tallahassee and later expanded to both Florida A&M and Florida State University campuses to accommodate the needs of college students that can not afford the typical gym membership.  These services will be rolled into the HOA fees and the other amenities such as personal training and the products served at the health food and drink bar will be an additional charge.

Why do they care: Potential customers care because most people are concerned about their health but either they don’t have the time to workout due to a gym not being within a reasonable distance or they just don’t know how to reach their personal fitness goals.  They also care because our main focus is the individual to not only help them meet their fitness goals while also building a sense of community and trust amongst one another on a level that most businesses will not explore.

What are my core competencies:  The core competencies that I envision my business to have is to be flexible, ethically sound, result-oriented, thorough, creative and innovative, empowering to our customers, and building a sense of community amongst the residents.

Overall, I feel that all of these elements compliment one another because the commonality is empowerment and education to become more physically fit which leads to a better mental well-being.  My niche service is the ultimate care, concern, and empowerment of consumer’s health.  My core competencies embody the characteristics of a gym that focuses on consummate care to residents while exceeding their fitness goals.  The one portion of my business idea that may be “out-of-joint” with the others is my narrow target market.  I think I should broaden my target market to really focus on the idea of building a sense of community through fitness.

Feedback Memo:  The most important feedback that I incorporated was the considering college students that can not afford the typical gum membership and my not know how to properly workout to meet their fitness goals.  Next, someone gave feedback to direct my focus to the Community Managers and not the residents of the community if I am going to roll it up into the HOA fees.  My consumer would be the housing development because I would be negotiating a fair price with the managers to have these services offered within the community.