Alternative & Post-Purchase Evaluation

Two of the three interviewees felt that quality was much more important than price and style when it comes to finding their ideal fitness center.  They really are dependent upon a trainer or class instructor to teach them how to meet their fitness goals so the quality of instruction given in the fitness classes at the gym is extremely important to them.  Price is the second most important to them because the style of instruction given or the aesthetic style of the facility is not too important to them as long as they are seeing results in meeting their fitness goals.  Arryel mentioned that distance is very important to her.  If the fitness center is placed within a housing development she thinks it should be centrally located to mitigate the frustration of a fitness center being too far away from some of the residents and efficiently accommodating the needs of a select number of residents.  Ira mentioned that he is more likely to join a gym that offers a variety of classes as opposed to a variety of weights and equipment.  The other interviewee, Greg, was already in great shape and seemed to have a wealth of knowledge as it relates to fitness and nutrition.  He thought price was much more important than quality of the fitness classes because he would be more likely to become a member at the gym if price was low and the right mix of equipment was available at the gym.  All interviewees felt that actual physical results determines whether the purchase was a good idea.  Negative results or difficulty making it to the gym helps determine whether the membership was a bad idea.