Product/Service Mix
|
Revenue Driver
|
Series of Items
|
|
Certified Personal Trainers (CPT)
|
· Various Fitness Classes
o
Core: help meet
fitness goals in class setting
o
Tangible: instructor-led
fitness class
o
Augmented:
post-workout advice/motivation
*Innovation: Weekend classes for parents/kids
to focus on family.
*Innovation: Conduct classes at a
different resident’s home to build sense of community
· Personal Trainer
o
Core: accountability,
motivation, and a need for workout plan specific to personal needs
o
Tangible: One-on-One
access to CPT, personal workout/meal plan
o
Augmented: 30
day money back guarantee
*Innovation: Cook healthy meal w/ client
as often as they like (additional cost)
*Innovation: Provide personal training to aspiring
personal trainers
|
|
On-Site Day Care
|
· Temporary Day Care
o
Core: peace of
mind while working out
o
Tangible: licensed
Child Care Providers to monitor children during fitness classes
o
Augmented: provide
healthy snacks/drinks and fitness education
*Innovation: Place monitor in day care
area to allow kids to see their parents and follow along
*Innovation: teach kids various callisthenic exercises
and do daily exercise challenges
|
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