Idea Napkin No. 1

1.     Me:  I am an aspiring Certified Personal Trainer and plan to be officially certified by March 2017.  Some of my talents are weightlifting, boxing, basketball, teaching nutrition and fitness subjects, developing personal workout plans tailored to individual needs, leading a large group of people towards a specific goal, excellent communication skills, creative, and very personable.  I have been heavily involved with various fitness activities over the past 15 years such as being a trained lifeguard, training for exhibition boxing matches, coaching youth basketball, and being chosen as my squadron’s Physical Training Leader at 2 different bases.  I see this business being my primary means of income and livelihood.  I will be at the fitness center about 70-80 hours per week in the beginning to ensure that the business is being ran properly and customers are happy with the services provided.  Once I find a competent, trustworthy, and motivated manager then I may not need to be at the fitness center as often.  The business will be something that I will really enjoy and have a desire and passion to be involved in on a regular basis.  It will also give me the psychological freedom that I have been seeking for years by allowing me to make 100% of the decisions in my career and day to day life.

2.     What am I offering to customers:  I am offering a fitness center in residential areas, which will offer classes such as yoga, palates, spin, turbo kickboxing, and callisthenic circuits that are easily accessible to the residents of the neighborhood.  There will be a free weights and various other pieces of equipment to accommodate the needs of those not interested in classes.  Most importantly, I am offering the type of fitness center that has not been seen in residential neighborhoods and gives the regular working class an very accommodating option to driving several miles to the nearest gym. In addition, temporary child care services will be offered while residents workout.  Personal training will also be offered to the residents along with a health food and drink bar.

3.     Who am I offering it to:  The services will be offered to the residents of housing developments in Tallahassee.  These services will be rolled into the HOA fees and the other amenities such as personal training and the products served at the health food and drink bar will be additional charge.

4.     Why do they care:  Potential customers care because most people care about their health but either they don’t have the time to workout due to a gym not being within a reasonable distance or they just don’t know how to reach their personal fitness goals.

5.     What are your core competencies:  The core competencies that I envision my business to have is to be flexible, ethically sound, result-oriented, thoroughness, creative thinking and empowerment of others.