My Customer's Avatar

The interviews and even research outside of the assignments helped me envision my customer's avatar for my business opportunity of a fitness center that offered classes to residents of a particular housing development.  My customer's avatar that makes up the majority of my is a 40 year old white collar woman or stay at home mom.  These determined women may not be in perfect physical shape but it's not because they don't have the drive.  They just don't have the time or knowledge to meet their fitness goals.  My customer avatar is also your typical mom that loves doing activities that allows them to socialize with other women in the community.  This prototypical customer is married, drives a burgundy minivan, involved in every PTA meeting, and although the customer is 40 they feel like they are 60 due to "life happening".  They love watching Scandal, Grey's Anatomy, Modern Family, and anything on Lifetime.  My customer's avatar supports either Hillary Clinton or Ted Cruz due their very conservative behaviors, which is typical in most middle class housing developments.  The one thing that I have in common with my customer's avatar is how much we value family but also understanding the importance of balancing our physical well-being with the family dynamic.  This is not a coincidence because my business opportunity was understanding how hard it is to make time for working out with a job and a family as well as understanding the needs of my customer's avatar as a result of helping my wife for years with reaching her fitness goals.